1D World POP-UP Store Open at Mall Of America, March 16

1D World POP-UP Store Open at Mall Of America, March 16

Source: Mall Of America Press Room.



On Saturday, March 16, One Direction fans, or “Directioners,” will anxiously await for the doors of the new One Direction store, 1D World, to open at Mall of America®. The store, open for just six weeks, will feature exclusive merchandise including posters, calendars and t-shirts, from the UK band, One Direction.

The doors will open grand opening day at 9 a.m. Tons of One Direction prizes will be up for grabs including tickets to the 2013 One Direction summer tour. Other prizes will include 1D World shopping sprees and autographed merchandise.

Mall of America will be the third United States location for 1D World. Previous locations included Chicago and New York. The pop up shop debuted in Australia and later opened in Canada. Previous 1D World store openings have been attended by thousands of screaming tweens who stood in line through the night chanting and singing their favorite One Direction tunes.


Thousands of “Directioners” waiting in line for 1D World to open

Fans dressed in One Direction apparel

Fans singing One Direction songs


Saturday, March 16

5:30 a.m.: Guests allowed inside MOA to line up

9 a.m.: Store opens


Mall of America – 168 East (near the Rotunda)

About Mall of America®
Mall of America is the nation’s largest retail and entertainment complex. At 4.2 million square feet, MOA is home to more than 520 world-class shops; Nickelodeon Universe®, the nation’s largest indoor family amusement park; SEA LIFE Minnesota Aquarium, a 1.2 million gallon walk- through aquarium; Moose Mountain Adventure Golf; Theatres at Mall of America® – a 14-screen movie theater with VIP theatre and more. The Mall opened in August of 1992 and is located in Bloomington, Minn., just minutes from downtown Minneapolis and St. Paul. Follow Mall of America on Facebook and Twitter or visit our blog.

About One Direction:

One Direction is a UK boy band consisting of members Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Thomlinson that was formed in 2010, on the seventh season of the British television music competition, The X Factor. Currently signed to Simon Cowell’s Syco Records and Columbia Records in North America, One Direction has become one of the most successful boy bands in the world. Their debut album “Up All Night” became the fastest selling album in the UK in 2011 and debuted at No 1. on the U.S. Billboard 200. The same album later went on to be No. 1 in 15 countries. With only two years in the music business, One Direction has won a BRIT Award in 2012 for Best Single and a Nickelodeon Kid’s Choice Award for Best U.K. Band.

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